We live in a world where we need to move quickly and iterate on our ideas as flexibly as possible. Building mockups strikes the ideal balance between true-life representation of the end product and ease of modification.
Mockups are useful both for the creative phase of the project — for instance when you’re trying to figure out your user flows or the proper visual hierarchy — and the production phase when they will represent the target product.
Making mockups a part of your creative and development process allows you to quickly and easily ideate and iterate on your site before you’ve invested in the actual coding process.
March 07, 2021